4. Facilitate interactions between attendees
By making a game which awards a higher number of points to actions involving other attendees, you can create a strong basis for networking and introductions. If only, by providing a fantastic conversation opening: “hey, let’s start talking so we can get two points for taking a selfie together.”
5. Get people talking about your event online, before its even started
If you’re particularly forward-thinking, you might announce the game a few days before the conference even begins so people can start collecting points. These points might be captured by an attendee while traveling to the event, outside the venue on the morning of the conference, or even a simple tweet saying they’re excited.
6. Make the event more enjoyable
The word games and fun are synonymous. Meanwhile, the same is not always true for conference and fun. By gamifying the experience, you are likely to see more consistent enjoyment across the event.
While the competition hosted by the UCISA Digital Capabilities was largely successful, one of the organizers had some key recommendations for how conference gamification could be improved in future. Fiona MaNneil, a UCISA Committee member, shares her reflections below:
1. Set up your Google SheetsTM scoresheet (and make sure you’ve installed the Leaderboarded Add-On) before the event by adding the names and images of attendees, plus the actions they can score points on.
2. Consider using a games-master to lead the challenge, build the initial hype online and award special points.
3. Define times when you will be displaying the leaderboard on the event projectors, to build anticipation and keep attendees actively competing throughout the day (or days).
4. Limit the number of times point can be awarded for certain actions, like online mentions, so you don’t spam online feeds with low-quality content and hashtags from attendees who are eager to ramp up their scores.
5. Include ‘wild-card’ actions throughout the day that people can score extra points for, such as getting attendees to tweet about the conference pack they find under their seat.
6. Consider how both remote and in-person attendees can participate effectively.
Well, there you have it. A great example of how the UCISA Digital Capabilities organizers effectively used a game to generate buzz about their conference online, and why you should consider using Leaderboarded to gamify your next event.
Find out more about Leaderboarded’s Google Sheets add-on .