Best Online Leaderboard Maker Tools (2026)

You need a leaderboard for your sales team, your remote team, or an event you're running. You've already given up on Google Sheets — you've watched the spreadsheet sit untouched while everyone forgets what's at the top of it.

The category looks crowded. There are sales gamification platforms that want a CRM integration and a discovery call before they show you a price. There are simple leaderboard generators that look a bit too simple. There are dashboards that try to be everything at once.

This guide compares the tools that actually matter for the people building leaderboards today: sales managers, team leads, and event organizers at small-to-medium businesses. Real prices, honest limitations, and where each one fits.

Why "Online Leaderboard Maker" Means Different Things

The phrase covers two very different categories of product, and which one you need depends entirely on where your data lives.

Sales gamification platforms

Spinify, Plecto, Salesscreen, Ambition. These products integrate with your CRM (Salesforce, HubSpot, Pipedrive) and pull data automatically. They charge per user and expect a sales call before you see a price. Strongest fit for teams of 10+ with an established CRM workflow and budget for a per-seat tool.

Lightweight leaderboard makers

Leaderboarded, Scoreleader, LeaderboardHQ, MakeTheBoard. These products focus on the leaderboard itself: add participants, enter scores, share a link. No CRM dependency. Self-serve pricing. Free tiers. Strongest fit when you don't have a CRM, when the data lives in a spreadsheet, or when you want a leaderboard for something other than sales (events, fundraising, classrooms, internal challenges).

The mistake most buyers make is shopping in the wrong category. If your scores live in a Google Sheet and your team is six people, paying $200/month for a sales gamification platform is overkill. If your scores live in Salesforce and your team is forty people, a lightweight maker won't keep up.

Sales Gamification Platforms

Spinify

The reality:

• Pricing not publicly listed. Third-party sources put it at roughly $4-25 per user per month, with multi-year discounts for 2-4 year contracts.
• Four tiers (Launchpad, Pro, Performance, Enterprise) — pricing gated behind a sales call.
• TV leaderboard displays for sales floors are a primary use case.
• Integrations with Salesforce, HubSpot, and major CRMs.

When Spinify makes sense: A sales team of 10+ people with a CRM in place, budget for a per-seat tool, and the patience for a procurement process. Spinify is good at what it does — the question is whether you need what it does.

Plecto

The reality:

• EUR 249/month (EUR 197/month annual) for the Medium plan, 10 tracked users.
• EUR 415/month (EUR 332/month annual) for the Large plan, 10 tracked users.
• Add-ons (Dynamic Dashboards, Coaching) are EUR 208/month each.
• 14-day free trial, no free tier.
• Strongest in real-time business dashboards with leaderboard components — not a leaderboard-first product.

When Plecto makes sense: A team that wants comprehensive dashboards in addition to leaderboards, with a budget that handles four-figure monthly costs. It's a dashboard product first, leaderboard second.

Salesscreen

The reality:

• Pricing not publicly listed; sales-led B2B motion.
• Norwegian company, focus on TV displays and sales motivation.
• Strong in the "office screen" category for in-office sales teams.

When Salesscreen makes sense: An in-office sales team that wants TV displays and visible competition as a core part of the sales floor culture. Less suitable for distributed or remote teams.

Lightweight Leaderboard Makers

Scoreleader

The reality:

• Free tier with no account required for temporary use.
• Paid tiers exist but pricing isn't fully documented publicly.
• Customizable themes, leaderboards, scoreboards, counters, and tournament brackets in one product.
• Running Google Ads — the only small competitor in this category investing in paid search.

When Scoreleader makes sense: When you want a free, no-signup option for a quick leaderboard and don't need a long-term account. Good for one-off events.

Leaderboarded

The reality:

• Free plan with full feature access for small teams. Paid plans (Plus and Pro) for larger teams.
• Self-serve pricing, no sales call.
• 8 board types: leaderboard, scoresheet, multi-score, Google Sheets, spreadsheet upload, teams, goal tracker, registration.
• Manual score entry plus Google Sheets integration. No CRM integrations beyond CSV import and API access.
• Real-time updates, public display URLs, embed codes, custom branding on paid plans.

When Leaderboarded makes sense: A team without a CRM, or one that wants a leaderboard outside the CRM. Sales managers who track competitions in a spreadsheet. Team leads running internal challenges. Event organizers. Fundraising coordinators. Anyone who wants to set up a leaderboard in under five minutes without a procurement process.

LeaderboardHQ

The reality:

• Free tier available with paid upgrades.
• Admin links, player self-update links, website embeds, custom branding.
• Google Sheets integration is a primary differentiator.
• Smaller domain, smaller user base — fewer templates and integrations than Leaderboarded or Scoreleader.

When LeaderboardHQ makes sense: When the Google Sheets integration is the deciding factor and you want a Google-Sheets-first workflow.

Free DIY Option: Google Sheets

The reality:

• Truly free.
• No real-time ranking, no automatic sorting unless you write formulas, no shareable visual leaderboard.
• Updates require manual re-sorts or scripting.
• Hard to display on a TV without looking like a spreadsheet on a TV.

When Google Sheets makes sense: Honestly, mostly when you're testing whether a leaderboard would even motivate your team. Once you confirm it does, every tool above is built specifically for the job and worth the upgrade. If you want to keep using your sheet but display it as a real leaderboard, Leaderboarded connects to Google Sheets directly.

Comparison Table

Solution	Price	Free Tier	CRM Integration	TV Display	Setup Time
Google Sheets	Free	N/A	Manual	Possible but ugly	30+ min
Scoreleader	Free + paid (undisclosed)	Yes	No	Yes	<5 min
Leaderboarded	Free + Plus/Pro	Yes	API + Google Sheets	Yes	<5 min
LeaderboardHQ	Free + paid	Yes	Google Sheets	Yes	<5 min
Spinify	~$4-25/user/mo	No (trial)	Yes (Salesforce, HubSpot, etc.)	Yes	Sales call required
Plecto	EUR 249-415/mo	No (trial)	Yes (CRMs, custom data sources)	Yes	Sales call recommended

Pricing verified May 2026. Sales-gated tools quoted from public sources where available — confirm directly with vendor for current numbers.

Why Leaderboarded Works for Most Teams

For the majority of teams searching for an "online leaderboard maker," the right answer is the lightweight category, not the sales gamification one. Here's why Leaderboarded specifically tends to fit.

The setup

1. Pick a board type — leaderboard, scoresheet, goal tracker, or six others.
2. Add participants — type names, paste from a spreadsheet, upload an Excel file, or connect a Google Sheet.
3. Share the link — public link for viewers, admin link for editors, scorekeeper link for whoever's entering scores.

The whole flow takes less than five minutes for a basic board.

Real example: a sales team without Salesforce

A regional sales manager runs monthly contests for an eight-person team. Deals are tracked in a Google Sheet that the team updates after each call. With Spinify, this team would need a CRM integration they don't have — and a budget approval for a tool the team hasn't asked for.

With Leaderboarded, the manager connects the existing Google Sheet, picks a theme, and shares the public link in the team Slack channel. The leaderboard updates whenever someone updates the sheet. Total setup: under ten minutes. Total cost: free for a team this size.

The real advantage: no CRM dependency

The sales gamification category assumes your data lives in a CRM. Half the teams that want a leaderboard don't have one — or they have one but the metric they want to track isn't in it. Leaderboarded is built for that case. Manual entry is the default, not a fallback.

The Bottom Line

If you're a sales team with a CRM, ten or more people, and budget for a per-seat tool, Spinify or Plecto are credible choices — start there. If you're anyone else — a smaller team, a non-sales use case, a team without a CRM, or a team that just wants a leaderboard fast — the lightweight category is the right one. Leaderboarded covers the broadest range of use cases in that category and has a real free tier to test with.

Try Leaderboarded Today

No installation. No sales call. Create your first leaderboard in under a minute and test it free.

Bring your team, bring your spreadsheet, and see whether a real leaderboard actually does what a sheet never could.

Online Leaderboard Maker Tools FAQs

"What is an online leaderboard maker?"

An online leaderboard maker is a browser-based tool that lets you create a ranked display of participants and their scores, share it via a link, and update scores in real time. See the full definition here.

"Do I need a CRM integration to use one of these tools?"

No. Tools like Leaderboarded, Scoreleader, and LeaderboardHQ are designed for manual or spreadsheet-driven score entry. Spinify, Plecto, and Ambition focus on CRM-integrated workflows. Pick based on whether your data already lives in a CRM.

"What's the cheapest option that isn't Google Sheets?"

Leaderboarded's free plan covers a small team with full feature access. Among paid tools, MakeTheBoard ($24/mo) and Leaderboarded's Plus tier are the lowest entry points. Spinify, Plecto, and Salesscreen are sales-led with significantly higher per-user pricing.

"Can I display the leaderboard on a TV?"

Yes — every tool in this list supports a public display URL that you can open fullscreen on a TV connected via HDMI. Some (Spinify, Salesscreen) market this as a primary feature with venue-specific layouts.

"Which tool is best for a sales team that doesn't use a CRM?"

Leaderboarded or Scoreleader. Both let you enter scores manually or via a connected Google Sheet, with no CRM dependency. Sales-specific gamification tools like Spinify expect a CRM data source.

"Do any of these tools have a real free tier?"

Yes. Leaderboarded, Scoreleader, MakeTheBoard, and LeaderboardHQ have free plans suitable for testing or small teams. Geckoboard, Plecto, Spinify, Salesscreen, and Ambition are paid-only with free trials but no free tier.