Simple goal tracking for sales and marketing teams

Your sales team hit 87% of target last quarter. Marketing generated 342 leads but only 23 converted. These numbers mean nothing if your team doesn't see them daily.

The problem with most goal tracking: it lives in spreadsheets buried in shared drives, and reports arrive too late to do anything about. By the time the quarterly review reveals a problem, weeks of opportunity are gone. Visual goal tracking fixes this by making progress impossible to ignore. Already tracking goals in Google Sheets? Connect your spreadsheet directly to create a live visual tracker.

Pick One Metric

Start with one primary metric per team. Not three, not five — one. Adding multiple metrics right away dilutes focus and kills adoption. You can always expand later.

The metric should be something the team can directly influence, something that changes daily or weekly (not monthly), and something that feels meaningful when it moves.

Sales Metrics That Work Well

• New customers acquired — the fundamental growth metric
• Pipeline value by stage — predicts future performance
• Activity metrics — calls made, meetings booked, proposals sent

Marketing Metrics That Work Well

• Qualified leads generated — quality over quantity
• Campaign conversion rates — shows what's actually working
• Cost per acquisition — keeps spending in check

Setting Up Your Tracker

1. Click the button above to create your tracker — it appears instantly.
2. Enter your target and current progress.

You'll see the admin view:

1. Click Appearance to adjust themes, colors, and display options.
2. Click Share in the toolbar to get embed codes or sharing links.
3. Start updating numbers from the admin view.

Want multiple trackers for different teams or metrics? Use the "ADD GOAL TRACKER" button.

Where to Display It

Physical placement matters more than features. A basic tracker on the wall beats sophisticated software hidden in laptops.

• Office monitors in high-traffic areas showing live progress
• Team channels — embed in Slack or Microsoft Teams
• Meeting rooms — start every meeting with current status
• Phones — make sure people can check from anywhere

For office screens, use URL parameters for a clean look: add &show_search=false&allow_comments=false to hide distractions, or &autoscroll_enabled=true to cycle through multiple goals. See display customization options for the full list.

Keeping It Updated

The best tracking system is one that actually gets updated. Keep it simple:

• Single owner — one person updates daily. Works for small teams.
• Distributed — each person updates their own numbers. Better for activity metrics.

Update frequency depends on the metric: daily for activity levels and leads, weekly for pipeline and conversion rates, monthly for revenue and retention.

Beyond Basic Tracking

Once the habit is established, consider adding sales leaderboards to introduce friendly competition, or combine related metrics into a dashboard showing full funnel health.